Born and raised in Brooklyn, Freida Rothman is a second-generation jeweler, a mother of five, and an entrepreneur striving to remind every woman of her inner strength. Taking design inspiration from the city streets around her, Freida’s signature sterling silver and mixed-metal pieces elevate Brooklyn grit— from the New York City skyline to the steel and of the Brooklyn Bridge — into effortless elegance for your everyday. Since 2010, she has personally designed each piece of jewelry with the utmost attention to detail and craftsmanship.

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